Identifying different types of websites still remains to be a mystery to many. Throughout our consulting sessions we have learned that some confusions still exists amongst the business owners or even marketing and PR people who often play the role of educators to their clients.
A lot of today’s successful websites are powered by software and developed by software developers and not by static pages published by web designers and web design companies. That might be the clue to why your last website project that was put together by your favorite design and marketing firm looked so visually stunning but failed to perform as it should have!
Understanding the nature of your Internet project and knowing the evolutionary stage that it is standing in, will put you in the right direction in choosing the type of talents and teams that you will be involving with your next website project.
This diagram shows the evolution of Internet websites from static HTML pages all the way up to the social web. Charles Darwin would have been so proud of this!
Continue reading ‘Evolution Of Websites’
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I think recession is just another word for dinosaurs getting wiped out. Every once in a while business practises and models that are no longer effective and efficient get removed from the ecosystem, and a whole new generation of species emerge because they focus on being innovative and doing things differently. In other words, an economic recession is the process of Natural Selection in the Market Evolution process. The problem is that for a while we have do deal with the disturbance and the smell of dinosaurs carcasses rotting around us.
I don’t think we can change that, but we can change the way we operate and manager our lives and businesses to coordinate with the changes in the environment.
I would also stay away from mainstream news media. Advertisement spending and market is in the historically low. TV, Radio, and Newspapers are pushing sad and depressing news more than ever to get some more audience. So their distorted view doesn’t quite reflect the realities of what’s happening today. “Experts” and “Forecasters” focus on things that people can understand rather than things that are actually happening. Reporters love the experts, because they generate content for them. Experts love to be on the spotlight to promote their agendas, and this vicious cycle continues.
On the other hand it is a great time to gather some people that you have good chemistry with and start your own company. After all that is where real job security is where you get to pull all the shots and if something doesn’t work, you get to fix it yourself. Or join a smaller niche market company where there aren’t many layers of management, and business operations costs are much lower so they hit the break-even much quicker and make profits.
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