Tag Archive for 'Social Media'

Simple Ways to Measure Social Media Marketing Results

I couldn’t help posting a link to this useful article from my good friend John from Sparkplug9, I think it is a good read especially if you have just started learning about social media marketing.

9 Simple and Free ways to measure Social Media Marketing results

Popularity: 20% [?]

Make sure to use a Social Engine for your Social Anything Project

A social engine is a platform that manages user profiles, privacy, social graphing, and enables us to run social applications on it. It also provides a software development framework and API to those who wish to develop social applications, games, and social engine enhancers. When you think about it, a Social Engine is a lot like a web based secondary operating system! You get OSX, Linux, Windows and then you can install and run applications on them. They also provide application development APIs, manage user accounts, permissions, and much more.

I’ve seen companies who try imitating the features of a social network ( user profiles, social graph, … ) using Drupal, Wordpress but the end result though mimicking a social network’s behaviour is not a platform which can run social applications. They are also solutions carved out of granite that look shiny and nice at the beginning, but they turn into nightmares to maintain, because the idea of having a well supported infrastructure was not considered from the beginning.

Naive clients who think building a social network is yet another web design project totally fall for that, and wonder why they end up with clunky websites that look nice, but don’t operate as they should, and they are impossible to upgrade as the market trend changes.

So please don’t shoehorn a CMS into a social networking project. Understand what a social engine is, and make sure your Social Anything project is going to be developed using one.

Technorati Tags: , , , ,

Popularity: 24% [?]

Social Graphing Models used in the Social Networks

Showboat Swingers

Modern social networking applications use a Social Engine at the heart. Older Social Networking websites such as MySpace.com may not have such a clean cut architecture, however the core of the system sort of behaves more or less as a Social Engine does.

A Social Engine is in charge of managing people profiles, search, privacy, messaging, notification, requests, and most important of all Social Graphing.

Social Graphing is just a fancy technical name for the relationship among the people  described as “Friends” or “Contacts”, in other words it is the “Network” in Social Network. It is the reason that people join such a websites so they can be perpetually in touch with each other and stay informed about each other’s activities.

Currently there are two models of social graph implementations in the existing social networking websites:

  1. The Lead, Follow, Mutual Model used in the more modern systems (Twitter and Digg) due to its more flexible and generic nature.
  2. The Enforced Mutual Friend model which is more stiff and specific. It was used in the earlier social networking websites and some of today’s websites such as Facebook are still stuck with it.

We are about to explain these models, and please keep in mind the best social graphing model is that one that is Most Flexible and Most Generic in the same time.

Continue reading ‘Social Graphing Models used in the Social Networks’

Popularity: 25% [?]

Come and Visit us in our new office!

Come and Visit us in our new office in Yaletown

Perhaps you have noticed the lack of activity on our blog and website. No we haven’t won any lottery tickets yet ( we don’t buy any ), but for the past few months we have been really busy with Client projects and also moved offices to Downtown Vancouver in the beautiful Yaletown area.

Our new office is located at #109 – 1118 Homer Street, Vancouver, BC (Google Map). We are the very social people offering Social Media solutions.

Yaletown, 14-Sep-08

When we take a break and go for a walk, this is our view.

Yaletown, 19-Sep-08

We are still unpacking and organizing the new location and try to keep up with the client projects in the same time.

Yaletown, 9-Oct-08

Ash Sanieyan from PeerGlobe Technology. He is the best freakin Software Architect you can ever find

Yaletown, 17-Sep-08

My wonderful friend Elliot, brought us awesome chocolate goodies! This fellow is my hero!

Another good news is that we have been working hard lately on the Anahita Social Engine project with my wonderful team-mate Ash Sanieyan from Peer Globe Technology and some great help from the folks at the Joomlatools. We like to think that the public GPL release of Anahita will be out within 4 months or less. If you like to get constant updates regarding the progress of the project please feel free to subscribe to my tweets

Technorati Tags: , , , , , ,

Popularity: 41% [?]

Google doesn’t know how to monetize YouTube

Google doesn’t seem to know how to monetize YouTube! How about charging fees for Pro accounts that don’t display ads and provide awesome additional tools to upload and manage video content.

Technorati Tags: , , , ,

Popularity: 28% [?]